Of the sponsorship branding activations inside Target Center, the standout is the Lexus club. The Lexus logomark “L” has been rendered using layers of solid clear acrylic spheres suspended on aircraft cable, which has been mounted to the ceiling and lit from above and behind. The reflective hanging balls look rich and hint at—in the most restrained way—the visual language of the basketball and net. The cables are crimped on at top and bottom of the spheres so they do not penetrate the spheres.
2018 Sponsorship Activation