Target Field | Bat & Barrel

The Minnesota Twins introduced three new Daktronics narrow pixel pitch displays in their Bat & Barrel club space. The displays feature 2.5-millimeter line spacing to make a premium impression on Twins fans in this entertainment space at Target Field. Mounted directly next to each other, the displays follow the architecture behind the bar area to form a semi-square shape that features one obtuse and one acute angle where the displays meet. The unique configuration draws additional attention, as it engages and entertains fans away from their seats.

The narrow pixel pitch displays are a new trend in premium spaces, where fans and visitors are extremely close to LED displays, as close as five feet away. The technology is rivaling LCD solutions as the industry standard for these types of video wall applications. The Twins are jumping in headfirst as early adopters to elevate their fan experience with this product and this installation.

View additional submissions in the General Audiovisual Fan Experience category for ALSD Spotlight 2019.

Marketing/PR
Daktronics
Photo Credit: 
Daktronics