Troy Kirby

Troy Kirby
Tao of Sports

As the Tao of Sports Podcast, he has interviewed 450+ sports business leaders. Additionally, he has consulted on various team and company projects and worked for three Division I athletic departments. Kirby is also an Association of Luxury Suite Director’s board member, president of the National Association of Athletic Ticket Sales & Operations (NAATSO) and a contributor to Previously, Kirby focused on improving sports business through revenue generation and analytics at UC Davis, where Troy was responsible for $1.2 million in gross annual ticket revenue for ICA & campus events, with over $200,000 in gross service fees generated and oversees operations for 350 annual campus & ICA events, including 16 Division I athletic events, including FCS football, men’s basketball as well as music concerts, student activities and community competitions.

Share this

IDEAL Industries



Franklin Group
IDEAL Industries
Armored Things
Dimensional Innovations
Event Finders USA
3D Digital Venue
Hunden Strategic Partners
Magnetic 3D
Stage Front
Suite Experience Group
Drake's Organic Vodka
Smart Buffet Ware