Tylyn Castellanos is Director of Arena Experience Strategy for the Atlanta Hawks and State Farm Arena. At the Hawks, Tylyn leads a new department focused on turning human insights into tangible business impact, driving Arena guest and employee centricity across the organization. The organization does this by placing a strong emphasis on understanding the needs and preferences of our fans and employees. That insight is used to drive new initiatives and enhance the overall experience.
Before joining the Hawks, Tylyn was the Sr. Manager of Fan Experience at Kroenke Sports and Entertainment, focused on understanding and elevating fan and employee experiences through innovation, working with three professional sports teams: the Denver Nuggets, Colorado Avalanche, and Colorado Mammoth. Tylyn's journey in the world of sports began as an Events Coordinator for Orlando Venues (Orlando Magic), focused on event operations.