United Center Tour Highlights from ALSD 2019

While a 25-year-old building now, the United Center story is one of continual reinvention and renovation of space and experience. Walkthrough the ageless home of the Bulls and Blackhawks with attendees of the 29th Annual ALSD Conference and Tradeshow.


Upon arrival at United Center, ALSD 2019 attendees shuttled down to the arena floor for photo ops with the Chicago Bulls’ six Larry O’Brien Championship Trophies, the Blackhawks’ three Stanley Cup Champion banners from the past decade, and, of course, a cold adult beverage. From there, guests discovered that while the arena’s bones are now two and a half decades old, there are plenty of new and future-flexible design elements that keep the building young.

Visit both the Bulls and Blackhawks locker rooms, the suite level, multiple club spaces including the BMO Harris Club and the industry-renowned theater boxes in the Budweiser Champions Club, ALSD favorite Queenie’s Supper Club, and the newly introduced United Center Atrium anchored by the Michael Jordan statue.

Watch our entire ALSD 2019 video series, featuring interviews with industry leaders, expositions of the conference’s best ideas, and venue tours of Soldier Field, Wrigley Field, United Center, and Wintrust Arena.