U.S. Bank Stadium

Selbert Perkins Design created the comprehensive branded signage and wayfinding master plan for the 1,500,000-square-foot, 65,000-seat U.S. Bank Stadium project that serves as a multi-functional venue for the NFL as well as for a broad range of civic, community, athletic, educational, cultural, and commercial activities. Included in the project are interior and exterior sign systems, gateways, wayfinding, dynamic signage, and more, all reinforcing the brand and facilitating the circulation of visitors, sports fans, tourists, employees, and business professionals.

View additional submissions in the Overall Building Architecture category for ALSD Spotlight 2019.

Marketing Director
Selbert Perkins Design