VSG Advantage Training

7105 Peach Ct
Brentwood, TN 37027

At VSG Advantage Training, our seasoned facilitators are leaders in the world of human development and senior venue management professionals with over 100 years of hands-on leadership experience. We incorporate the latest in research-based adult education techniques, representing premier platforms, including Ken Blanchard (Situational Leadership and Legendary Service), Wiley Publishing (DiSC), and Patrick Lencioni (Five Behaviors of a Cohesive Team), ensuring your organization – from back of house to boardroom – gets the training it needs and wants. Key programs include: guest and premium services, event staff and supervisor development, team building, leadership, executive evaluation, and organizational culture.


Richard Andersen
Chief Illuminations Officer

About Richard Andersen:

Richard Andersen is passionate about maximizing human potential. Richard draws upon 35-plus years of experience in professional sports, venues, and hospitality management to design and facilitate leading-edge training and development programs that deliver those “aha moments”. His clients include major sport and entertainment organizations, professional sports teams, and frontline staff of premier venues around the world.

Richard was Executive Vice President of the San Diego Padres and General Manager of PETCO Park and President and CEO of Joe Robbie Stadium (now Hard Rock Stadium), where he was on the board of the Super Bowl XXIX Host Committee. He served as President and CEO of Northlands, one of the world’s largest multi-purpose entertainment and meeting complexes and as President and CEO of Seafair, the premier festival management organization in the Pacific Northwest. He was also 2012 Chair of the Board of the International Association of Venue Managers (IAVM).

Areas of Expertise:

Premium Service
Guest or Customer Service
Public Speaking

Additional Training Topics:

GUEST – Built on the 4 S’s platform of Safety, Service, Smiles, Success, equips frontline staff with the knowledge and skills they need to create great service experiences.
ASCEND – Provides your event supervisors and captains the tools, knowledge, and techniques they need to confidently lead successful event staff outcomes.
APEX – Powered by Everything DiSC ®, provides middle and upper management clear, easy understanding of behavior styles. Armed with this knowledge, team members can effectively manage any relationship to a “win-win”.
LEADERSHIP DNA – Our proprietary executive leadership development program provides specific, customized, and easily understood techniques to enhance executive performance.
SENERGY – Team building like no other. Customized for your organization and based on the Five Behaviors of a Cohesive Team platform.
CULTURE MATTERS – Leading organizations to develop Mission, Vision, and Value standards that they live with passion.

Richard has presented at the Venue Management Association (Asia Pacific) Annual Conference, Texas Council of Administrators of Special Education, Beijing Olympic Committee (BODA), and San Diego IAVM Region 6.