Wrigley Field

Dimensional Innovations helped the Chicago Cubs bring their brand experience to life inside the new team store at Wrigley Field. This space is more than just a retail store. It is a way for fans to extend their Wrigley experience through memorabilia and hands-on technology.

DI designed a video wall and a step-and-repeat interactive touchscreen that places fans inside their favorite scene at the stadium. The massive video wall near the staircase displays Cubs games, MLB stats, and, of course, highlights from the 2016 World Series.

Over at the VR alcove, fans can browse various background scenes of Wrigley Field on a touchscreen, insert themselves into a keepsake picture via the in-store green screen, and have the image emailed to them.

This space takes retail to the next level by way of interactive technologies.


Marketing Coordinator
Dimensional Innovations
Photo Credit: 

IDEAL Industries



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