7 Star Service

Ruby Newell-Legner, CSP
Fan Experience Expert
9148 W. Vandeventor Drive
Littleton, CO 80128

Fan Experience Expert, Ruby Newell-Legner, offers 7 Star Service solutions to engage employees, build loyalty and retention with fans and increase the bottom-line. Through consulting and training she has designed customized service programs for more than 1000 businesses ranging from 29 professional sports teams to the Burj Al Arab, frequently referred to as the only 7 Star hotel in the world. She inspired new service cultures for executives, managers and guest relations staff to enhance the visitor experience for venues hosting Super Bowl XLI, the 2003 Shell Grand Prix of Denver, the 2008 US Open (tennis), the 2010 Olympics and the 2006 & 2013 Grey Cup.

Clients that have followed Ruby’s 7 Star Service Proprietary Process have seen the following results: Moved from #78 to the #1 position in ESPN Fan Experience rankings of 122 professional sports franchises; Improved Secret Shopping Scores to consistent perfect scores in multiple venues; Amplified repeat business by19%; Increased revenue in one year by 16%; Enhanced customer satisfaction so much that investors approved a $1Billion Expansion; Expanded their Season Ticket Holders from 4,000 to 14,000; Increased Customer Satisfaction Ratings by 17%.


Professional Services