Beyond the Game: The Evolution of Stadiums into Entertainment Hubs

Stadiums are no longer just venues for sports and concerts. They are becoming vibrant, year-round destinations offering a mix of retail, hospitality, entertainment, and sports. Innovations at places like LA Live, the Star in Frisco, and Truist Park outside of Atlanta exemplify this transformation. These venues have redefined the fan experience by integrating these elements into their design and operations -- setting new standards in engagement and revenue generation outside of the game. This panel will explore the multifaceted impact of these next-generation sports complexes. It will bring together a diverse group of speakers who will each share unique insights into how these stadiums have evolved beyond their traditional roles, enhancing the fan experience and opening new revenue streams.