Conference Schedule


League Day Meetings

League Day Meetings for Teams, Leagues, and Venues from: NFL, NBA, NHL, MLB, MLS, College

12:00 p.m. - 4:30 p.m.

Subject to change; check back frequently for speakers, timing, and session placement

Educational Tracks: 12:00 p.m. - 4:30 p.m. eastern time

- Premium Seating: Sales, Services, Analytics, Buyers, Partnerships
- Venue Design & Operations: Re-Opening, Design & Construction, Operations, Innovation
- F&B & Hospitality: Food & Beverage, Hospitality, Innovation
- Premium Buyer: Asset, Event, Ticketing Buying, Utilization

*Note: many sessions will encompass topics from multiple tracks; hybrid tracks are included below as well, and attendees can attend any and all sessions of interest.


ALSD, Premium Buyers Group, F&B, Design & Build Forum Keynotes, Breakouts, Tradeshow & Networking


11:30 a.m. Virtual Tradeshow & Networking

Attendees are encouraged to network and attend the tradeshow.

12:00 p.m. Welcome Remarks from Master of Ceremonies

Rob Cornilles, Founder & CEO, Game Face, Inc. 

12:00 p.m. 12:25 p.m. Keynote Interview: Every Sports Business is a Tech Business

Meg Whitman, Minority Owner, FC Cincinnati
Interviewed by: Rob Cornilles

12:30 p.m. 12:55 p.m. State of the Industry

Presented by Hunden Strategic Partners

Rob Hunden, President & CEO, Hunden Strategic Partners 

The Skinny on Mobile Everything

In this Q&A of premium buyers, sellers, and mobile ticketing authority, learn if there should be exceptions to the new mobile-everything rule. Glean benefits and obstacles of taking the premium and venue experience completely mobile and how to make contactless a benefit for premium seating guests.

Cues from Other Industries That Opened Up

Certain industries, associations, and international sports who have re-opened can provide key insights for our own sustainable and legal reopening plans. It’s imperative for sports and entertainment venues to note cues, best practices, and procedures for the future of mass gatherings from those who have been there, done that, and know best.

You Can Buy a Car from Your Smartphone. Why Not a Suite?

As our world goes digital, the suite business has lagged behind other industries in embracing technology to drive sales. You can now purchase almost anything online, including a car. In this session, hear from Michael Grantham, Vice President of Quantitative Marketing at Carvana, one of the fastest growing companies on the NYSE in 2020.  Mr. Grantham will share how Carvana finds customers and establishes trust for such a major purchase as buying a car.


1:40 p.m. 2:00 p.m. Tradeshow & Networking


Pre-Session Speaker: Lee Bird, CEO, At Home

Premium Asset Buying Habits: The State and The Future

Newsflash: clients don’t purchase, utilize, or measure premium assets the same way they used to. In this session, let's learn how buying habits have changed, and how teams and premium asset buyers can work towards a new normal, where exclusive and creative experiences can reach a new level of expectation and return on investment can be recognized.

Embracing Data in Strategy, Sales, and Marketing

Prioritizing and leveraging data in strategy, marketing, and sales is crucial for sports teams and venues. This session will help attendees understand data’s role and upside in the larger departmental ecosystem. From partnership valuation and ROI to operational efficiencies to client relationships and sales, data science is the driver. Let’s learn how to navigate this business intelligence road properly. 

On the Safe Side: The Commitment and the Communication

A safe return to our venues begins with a commitment to both fans and staff. Moreover, communicating the steps it will take and protocols to follow is crucial. Mission-critical technologies and tools are available to ensure the safety of and enhance the experience of all patrons. Let’s learn what our commitment means to our fans and staff and what it will take to deliver on it. 


2:40 p.m. 3:00 p.m. Tradeshow & Networking


Pre-Session Speaker: Zach Benson, Founder, Assistagram

Collaborating with Clients During the Transition Back

In order to understand how we can successfully bring clients and their guests back to premium seating and events, a collaborative conversation is essential. A panel of teams, events, and premium buyers will address communication and flexibility, as well as uncover what will be the same and what will be different. Let's brainstorm and talk about what will make guests comfortable, what services will help alleviate fan fears, and how the premium experience will look now will be part of this crucial conversation. Maybe we could even make it better than ever. Let's talk! 

Fast-Forward on a Frictionless Venue Experience

During the Covid crisis, the fan journey rapidly modernized, with data steering simplified touch points. What did we learn and how does the new experience look? Fewer touch points and a less complex fan journey will be desired and required. This includes unobstructed ingress and egress, mobile ticketing, retail, and F&B, flexible seating, and informative wayfinding and staff.

A Safe and Swift Return to Full Venues

We all hope to operate our buildings again at full capacity as quickly as possible. This session will explore emerging processes and technologies that emphasize the enhanced safety measures required to accelerate the re-opening of our stadiums, arenas, and venue complexes for patrons and staff members to enjoy.


3:40 p.m. 4:30 p.m. Virtual Tradeshow, Networking in Lounges, and Leaderboard Standings

ALSD, F&B, Design & Build Forum Keynotes, Breakouts, Tradeshow & Networking


10:30 a.m. Networking & Tradeshow

Attendees are encouraged to network and attend the tradeshow.

11:00 a.m. 11:20 a.m. Keynote Interview: How the Best Leaders Build Trust in Changing Times

One-on-One with: Stephen M.R. Covey, Bestselling Author; Co-founder & CEO, CoveyLink Worldwide

Interviewed by: Master of Ceremonies: Rob Cornilles, Founder & CEO, Game Face, Inc., Author of #1 International Bestseller: The Sales Game Changer, Host: “Game Face Execs Podcast”

11:20 a.m. 11:35 a.m. Keynote Interview: The Importance of a Growth Mindset 

One-on-One with: Stedman Graham, Chairman and CEO, S. Graham and Associates

Interviewed by: Dan Migala, Co-Founder & Partner, 4FRONT

11:35 a.m. 11:55 a.m. Visionary Award Presentation

Lee Zeidman, President, STAPLES Center, Microsoft Theater and L.A. LIVE

Pre-Session: Spotlight Awards Announced

Have Sponsorships Changed Forever?

When sports stopped in March, sponsorships went under the microscope. How could they be delivered upon without live sports, and how have venues and visionaries retooled activations, contractual obligations, and brand visibility? Let’s listen to several leaders explain.

Understanding What Technologies Your Venue Needs and Why

A given is that technology will propel our venues into a new era. What we are still discovering is which technologies are best for our venues and why. Venues should lean on turnkey evaluation processes and experts to discern what innovations are need-to-have versus which are merely nice-to-have.

A Premium Plan to Uplift Sensory Accessibility

Sports and entertainment venues have been presented a significant opportunity to expand ideas of inclusion, and offer experiences to sensory groups and those with disabilities. Moreover, premium seating spaces are perfect for utilization. This session will explain how so, and what other departments can contribute to the commitment to convey an inclusive venue experience, rather than one showing marginalization.


12:40 p.m. 1:00 p.m. Tradeshow & Networking

Spotlight Awards, followed by:

Re-Building Your Premium Playbook

What does your book of premium business look like now? Moreover, did your relationship with clients deepen, and did you create new sales, initiatives for selling, or renewal programs. What ideas have resonated most, and which can we draw on in the future, regardless of the Covid crisis?

The New Fan Journey Explores Access, Ingress, and Egress 

In 2020 and perhaps beyond, the number of guests permitted in venues and specifically premium seating may be limited. How are venues managing access and mitigating close guest proximity? Moreover, how is ingress, and queuing being monitored and improved from a design and operations perspective? Finally, how can we marry updated safety measures with the new fan journey?

The New Recipe for FF&E, Interiors, and F&B Upgrades

Renovations and new projects in front-facing F&B, FF&E, and interiors are evolving. The disruption that is 2020 also created certain hurdles to overcome and expectations to meet. Let’s learn how a project’s vision can become a reality by properly evaluating scope, supply, and budgeting, and understanding each key player’s role in the holistic plan to get there.


1:40 p.m. 2:00 p.m. Tradeshow & Networking


Solutions Session: What Corporate Buyers Want In a Post-Covid World

The world has changed, and with it, corporate buying decisions are being evaluated with new metrics.  This breakout session revisits how we got to this point, and shares best practices on how to best position your hospitality product from the perspective of Corporate Buyers.

Solutions Session: Building the Team: An in Depth Look at the Newest NHL Practice Facility

With a commitment to kick-start hockey throughout the region and build their brand through community engagement, Seattle Kraken and Generator Studio will walk you through the newest practice facility in the NHL.

Solutions Session: Don't Let Your Revenue Team Call a Time Out

After weathering an extended "delay of game," revenue teams across the sports and entertainment industry must invent new ways to engage fans and keep moving forward. Join this session to learn how The LA Clippers are advancing revenue operations, enhancing visibility, and increasing efficiency across their remote teams.


2:30 p.m. 3:00 p.m. Tradeshow & Networking
Solutions Session: The Easiest Way to Land a New Client... Is to WinBack an Old One

Reactivating former clients is today’s most overlooked and underappreciated sales growth strategy. WinBack has at least 3 critical advantages over prospecting for first time buyers. First, prospecting is easier: you can engage a past customer with only 1-3 touches while it takes at least seven times that number to engage a regular prospect. Second, selling is easier: past clients predictably convert up to eight times more often than new prospects. Third, reactivated clients are more valuable: they buy more, refer more, and are more loyal.

Solutions Session: HVAC Systems – Help or Hindrance in Spreading Coronavirus?

The key difference between indoor and outdoor spaces during a pandemic is air recirculation and filtration, but is it better or worse for managing the spread between groups of people occupying a single space? Let’s see what our engineers have to say.

Solutions Session: Data-Rich Contactless Ordering Capabilities in a COVID-19 World

The rise of Covid-19 has indelibly altered the way consumers around the world live, work, and interact. VenueNext’s mobile-first approach provides venues with the tools needed to keep guests safe and confident, while also enriching CRM profiles with important behavioral data. Hear how teams and operators are preparing to welcome guests back to their venues and the important role contactless technology will play in those plans.


3:30 p.m. 4:00 p.m. Tradeshow & Networking


Virtual Hospitality: The Next Best Thing

So you still aren’t back to full capacity and your premium seats may be dormant. Enter virtual hospitality opportunities. Though it sounds oxymoronic, the idea is possible, catching on, and has legs for the future regardless of a full sports return. Let’s explore how we can make our clients feel virtually like they are at the real event, and satisfy their desires for the exclusive hospitality they’ve become accustomed to.

followed by:
Unconference Tradeshow Happy Hour Announcements

Coming of Age: Venue Complex Development

While some in-venue projects may be fluid and dependent on current variables, venue complexes are coming alive. Opportunities like housing and retail continue to develop, ushering in an even more robust experience for fans who may frequent the complexes more and for longer periods of time. The implications of complex development are also significant, and will be explained in this session. 

followed by: 
Unconference Tradeshow Happy Hour Announcements 

Premium Renovations by Budget and Market

Budgets have always influenced premium renovations. Now, more than ever, they are being scrutinized, even when venues and their premium areas may need upgrades most. Let’s unpack renovation possibilities by budget and by market. Like a kid in a candy store, let’s uncover what you can get for the money in your pocket.

followed by:
Unconference Tradeshow Happy Hour Announcements


4:40 p.m. 5:00 p.m. Virtual Tradeshow, Networking in Lounges, and Leaderboard Standings



ALSD, F&B, Design & Build Forum Keynotes, Breakouts, Tradeshow & Networking


10:30 a.m. Networking & Tradeshow

Attendees are encouraged to network and attend the tradeshow.

11:00 a.m. 11:25 a.m. Keynote Interview: You Belong in the Room Where It Happens

One-on-One with: Glenn Morshower, Actor and Coach

Interviewed by: Master of Ceremonies: Rob Cornilles, Founder & CEO, Game Face, Inc., Author of #1 International Bestseller: The Sales Game Changer, Host: “Game Face Execs Podcast”

11:30 a.m. 11:55 a.m. Presidents Conversation: The Future of Football & Business in Washington

One-on-One with: Jason Wright, President, Washington Football Team. Interviewed by: Al Guido, President, San Francisco 49ers, Chairman & CEO, Elevate Sports Ventures

Satisfying Contracts During a Pandemic

Your contracts said one thing; Covid said another. What if you cannot fulfill all suite tickets because of social distancing, offer exclusive F&B, ensure enough safety, or satisfy memberships? There are real questions about fulfilling what’s been sold, so it’s not just a bill of goods when we open back up. Let’s find the answers.

Royal Flush: The Restroom of the Future

Despite the fun we may have with this session and its hashtags, restrooms are serious business and the goings-on of a private place are taking center stage. Patrons want to touch as little as possible, so contactless fixtures and cleaning protocols will be used and scrutinized now more than ever. At the same time, a premium experience has always aimed to be high-touch and personalized. Let’s discuss this balance and even perhaps opportunities our venues aren’t yet considering related to our restrooms. 

Enhancing Guest Experience through New Private Wireless Connectivity

Entertainment and hospitality venue providers are continuously looking for ways to make all seat holders, from the front of the house to the last row, have an incredible experience. The advancements in Internet of Things, augmented reality/virtual reality, Point-of-Sale, and media solutions have opened endless possibilities, but can only come to life in sports stadiums, arenas, concert halls, theme parks, and convention centers if large-scale, reliable connectivity without interference can support them.


12:40 p.m. 1:00 p.m. Tradeshow & Networking


Pre-Session: Spotlight Awards Announced

Back in the Bowl: Practical Solutions for the Here and Now

What got (or didn’t get) fans back in the stands? By late October, the industry should have a better answer for that million dollar question. How, practically and without breaking the bank, did venues adapt and appeal to new fan desires, including an increased need for safety and cleanliness? Accordingly, what apprehensions aren’t yet squashed, and what plans are being put in place?

Understanding Fandom and Its Influences

Holistically understanding and defining fandom can influence sports organization decisions, venue design, revenue opportunities, and importantly the way we serve and enhance experience for fans. Guiding the delivery of a safe and meaningful experience are sports industry case histories and also consumer research from other sectors such as aviation. 

The Esports Uptick and Opportunities for our Venues

Esports is transforming new and existing sports and entertainment venues, from design to technology to operation. Meanwhile, it’s fostering future-flexible design overall. Let’s explore what it takes to ensure your venue can accommodate esports and more, and what it may mean for the utilization of your building year-round.


1:40 p.m. 2:00 p.m. Tradeshow & Networking


Pre-Session: Spotlight Awards Announced

Optimizing Premium Staffing with Full-Menu Sales and Service

The pandemic may have resulted in staffing shifts in your organization and renewed inter-department collaboration. Let’s uncover how this has led to full-menu selling and customer service and created new incentive and structures. Moreover, let’s learn about selling in cost-sensitive environments, partnerships, and what renewal programs make sense.

Sports Gambling and Your Facility: Are You Ready?

If there is anything almost universally believed in the future of sports it is that gambling will be a part of it. Venue utilization will increase, arrivals will be earlier, departures later. Per caps, as well as sponsorship opportunities will also surely increase, and data collection could be key to creating loyalty programs. Gambling has implications on nearly every aspect of the venue business today and in our future.   

Fan-Flexible: Digital Strategies for Revenue and Engagement

In a current environment with fluctuating in-venue attendance numbers, how can sports and entertainment venues leverage the power of digital assets to ensure sponsors receive value and fans receive inspirational, up-close-and-personal experiences both at home, and as we transition back to venues? It’s a double bottom line proposition. Let's learn how to deliver, what a return on the investment looks like, and why bridging the gap between venues, partners, and fans is crucial for optimizing revenue and preparing for the future. 


2:40 p.m. 3:00 p.m. Tradeshow & Networking

2:40 p.m. – 3:00 p.m.

Solutions Session: A + X = C: The New (and modified) Formula For Sports Venue Design

While we all believe in the power of sport and we know that our fans will return, the new and current focus for teams, owners and venues will be on smart renovations that can be funded in creative ways and will cater to a changed sports fan that needs to feel safe and is still hungry for great experiences. This panel discussion will summarize and activate the findings from a recent survey conducted called ’Together By Design’, as well as fan surveys conducted during the 1st 120 days of the pandemic.

Solutions Session: Maximizing the Value & Efficiency of Your Luxury Suites

Luxury Suites are a critical part of the revenue mix for stadia & arenas now more than ever. With venue capacities currently hindered from COVID-19, ensuring that the luxury suites continue to be a valuable asset to suite owners (or lessees) and an ongoing revenue stream for venues (or teams) is a top priority.

Solutions Session: How Are the Relationships with Your Members Doing?

COVID-19 has affected every person, business, and industry. What are the seat member incentives looking like for 2021? Let's talk about why travel is the most thoughtful way to win back your members' next season.


3:30 p.m. 4:00 p.m. Tradeshow & Networking

Pre-Session Video

Unpausing Sales

When Covid first hit, sales stopped. Salespeople questioned if they should be calling clients, what the right messaging was, and how to keep in touch even with no games to sell. What did we learn, how did we handle objections, and how did your clients help shape the path back? Let’s find the answers and leverage them to forecast what will work moving forward.

followed by: 
Closing Remarks and Tradeshow Happy Hour Announcements

A Practical Future of Future Proofing

Covid-19 did not shed the first light on “future proofing”, but it did make the bulb flicker. Based on the current situation, what new future proofing concepts are essential and how do designers, operators, and F&Bers prepare for it? Moreover, given a somewhat precarious proposition to invest, what solutions are most practical and prudent at this time?

followed by: 
Closing Remarks and Tradeshow Happy Hour Announcements

Serving Up a New Premium F&B Experience

In lieu of elegant buffets, dessert carts, and cocktail displays, what does the new premium F&B experience look like? Moreover, how can sophistication meet safety in suites and club seat F&B, and how might the use of technology enhance the presentation and delivery premium fans have come to expect?

followed by: 
Closing Remarks and Tradeshow Happy Hour Announcements


4:40 p.m. 5:00 p.m. Final Virtual Tradeshow, Networking in Lounges, and Leaderboard Standings