Navigating partnership activation in a world of measurable deliverables and endless KPIs is no easy feat. In addition to ROI and revenue opportunities, effective partnerships enhance the fan journey and amplify the venue experience. In this session prepare for a lively, interactive discussion about working in concert with partners, venues, teams and stakeholders to achieve diverse objectives.
Speakers
Shani Tate Ross, VP Sales & Marketing, T-Mobile Center
Matt Lawler, Sr. Director of Digital Media, AEG Global Partnerships
Location
Platinum Ballroom, Floor 2
Start Time
11:20 a.m.
End Time
12:00 p.m.
Date
Jul
15
2024