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Call it What You Want: Creating and Naming Our New Premium Products

It’s loges and ledges, courtside clubs and cabanas. Call it what you want because premium seating and its nomenclature has taken on a life of its own. But is there actually a method to this madness? Let’s look at the what, why, and how of new premium products in this entertaining roundtable.

Speakers

Jenny Stephens, Principal, Director of Strategic Development, Perkins&Will
Amanda Caldwell, Executive Director, Kroenke Sports & Entertainment

Location
Diamond Ballroom, Salons 6-7, Floor 3
Start Time
3:45 p.m.
End Time
4:15 p.m.
Date
Jul
16
2024