As premium audiences change, venues must change too. By truly understanding the customer and looking at how they behave and spend in their everyday lives, we can craft Premium offerings that retain our customer base while attracting new demographics. Find out how ASM Global and Forward Associates are working together to create exciting new premium experiences that are shifting the experience dial and driving serious revenues at venues across the world, including the new Everton FC Stadium in the UK, Desert Diamond Arena in Arizona, and many more.
Moderator: Roy Westwood, CEO, Forward Associates
Speakers:
Kayla Schine, Vice President, Premium Sales & Experiences, ASM Global
Arich Berghammer, Senior Vice President, Revenue & Growth, ASM Global
Samara Mezher, VP Strategy, Forward Associates
Claudio Bambagioni, Head of Architecture & Interiors, Forward Associates