Psychographics are information about a buyer's habits, hobbies, spending habits, and values. They explain why a buyer buys and deals primarily with interests, activities, and opinions. Today’s understanding of this science assists in what we design and sell and to whom. This session will explore it all.
Speakers
Jim Renne, National Director, Sports+Entertainment, JLL
Matthew King, Senior Account Executive, Luxury, Altrata
Justin Wood, Principal/Sports Practice Director, Dimensional Innovations
Becky Heller, Vice President, Client Strategy, Elevate
Location
Diamond Ballroom, Salons 1-2, Floor 3
Start Time
3:00 p.m.
End Time
3:40 p.m.
Date
Jul
16
2024