General Session | Keynote Conversation: How the Stars are Aligning for Premium to Shine

Fans willing to spend on premium, and rightsholders and venues thoughtfully investing in premium spaces, are converging. As consumer demand shifts towards premium offerings, the industry must shift from selling seats and tickets to selling immersive and unforgettable experiences. Kick off ALSD 2024 by joining Jeff Ianello, EVP, Head of Sales North America at SeatGeek, as he talks with Andrew Sidney, SVP, Sales & Services at the Washington Commanders and Sam Berg, VP of User Experience at SeatGeek about how the stars are aligning for premium to truly shine and the cutting-edge strategies and technology that can elevate live event experiences to ensure fans and rightsholders can reap the benefits of this evolving market.