Take the ALSD Conference Home with You

Rebecca Simon discusses the benefits of the ALSD Conference and Tradeshow during the other 361 days of the year. Building relationships, venues, and successful premium seat sales and service teams truly begins when the conference ends.


The ALSD is not a conference. The ALSD is a 365-days-a-year community.

“There is a support system,” says Rebecca Simon, Director of Client Services at Indianapolis Motor Speedway. “We just need to get to know each other and support each other and connect with each other when we’re not [at the conference]. Those relationships extend past [the conference] walls.”

For industry veterans such as Rebecca Simon who annually attend the ALSD Conference and Tradeshow, the event’s impact on the marketplace is pronounced in those relationships and in its content, from the intimate roundtables to the ballroom-busting general sessions.

“One of my favorite parts of ALSD is the State of the Industry and seeing how innovative the other venues become,” says Simon. “You can see how learnings here at ALSD have been implemented in those spaces.”

And the takeaways aren’t limited to only those premium seat professionals in attendance. Indianapolis Motor Speedway sent four team members to ALSD 2019, two in sales, two in service, all challenged to document detailed notes to bring home and share with the entire organization.

“It's not just the people that are here at ALSD that benefit,” says Simon. “We get to take all of these learnings back and energize the team as a whole.”

Are you new to the sports and entertainment industry? Are you a veteran looking to brush up on the fundamentals?

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