Premium Industry News

COVID-19 has crippled our industry. But it has also given us an opportunity to stop, rethink, and cr

 

While in-person events are on hold, the need for information waits for no virus. It’s a mad scramble in the industry these days to learn an entirely new and nebulous playbook to protect our businesses. Clarity awaits at the ALSD’s 2020 Virtual Show.

 

Phase three of Kathy Burrows’ road ahead for the sports and entertainment industry suggests ideas to motivate some of our industry’s most important groups to interact with us through year-round virtual experiences and unique affiliations.

 

The sports and entertainment sector is in limbo across the globe. To gain a greater perspective on the prospects of our venues reopening, ALSD International’s Katie McIntyre spoke with industry experts from three continents.

 

Ron Hecht of the Miami Dolphins and Zipwhip’s Matt Bruhn detail the most current trends in reaching the right fan, at the right time, with the right message through business texting – a communications channel with a 98% read rate.

 

To illustrate the reopening trend, the ALSD turned to Jessica Fickenscher, Steve Swift, and Geoff Ulrich from Speedway Motorsports to share their lessons learned from multiple recent events for which racing venues welcomed fans back to the track.