Notre Dame uses original stadium wood to create coins, key chains and Christmas ornaments for season ticket holders. 

Key words: limited edition 850, ND branded, use of wood

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When Notre Dame Stadium was renovated in 2017, it was important to find ways to honor decades of memories and traditions
while new spaces and traditions were added.
One example of this is the wood from the original stadium benches installed in 1930. This limited amount of wood was salvaged and is not only seen in the interior design of the stadium club spaces, but is also used to create unique wood gifts for season ticket holders.

This special wood has been crafted into Notre Dame branded keepsakes such as coins, key chains and Christmas ornaments, including limited edition items and personalized, custom made selections. A meaningful way for the organization to show their appreciation
for season ticket holders.

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Our domestic clients include Monumental Sports (Wizards/Mystics/Capitals), the Cleveland Browns and Cavaliers, and the Houston Astros. Globally, we work with Wrexham AFC, the Pro Tennis Players Association, AS Monaco, Paris Saint-Germain, and the Tour de France. And on the brand side, we've done activations with Macallan and Real Azul, and have upcoming collaborations in the works with Diageo (a David Ortiz event in July) and Pepsi (to help UEFA promote the Champions League finals).

> Russ, imagine fans walking the concourse and stepping into a booth for a 60-second chat with one of their favorite former players?

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