Winner Theater/Loge/Mini Suite: Ford Field

The New Ford Field Renovation Project is a comprehensive re-envisioning of the fan experience throughout the stadium. The Detroit Lions identified the need to upgrade specific areas at Ford Field to align with the changing local marketplace and demographics, as well as better utilize space within the stadium. A total of 210,000 square feet of space, ranging from large social clubs to suites and loges, will be renovated in place or completely reconfigured.


The New Ford Field Renovation Project is a comprehensive re-envisioning of the fan experience throughout the stadium. The Detroit Lions identified the need to upgrade specific areas at Ford Field to align with the changing local marketplace and demographics, as well as better utilize space within the stadium. A total of 210,000 square feet of space, ranging from large social clubs to suites and loges, will be renovated in place or completely reconfigured.


AEG, owner and operator of Microsoft Theater, along with naming rights partner, Microsoft, made a multimillion-dollar investment to upgrade the overall artist and guest experience of the theater in 2016-2017. Through design and technology, the upgrades include a new state-of-the-art curtaining system and new seating inside the theater, as well as a transformation of all three lobby levels, two VIP areas, and 14 backstage rooms contributing to the guest and artist experience.