Why a Self-Operated Food and Beverage Model Works for Dickies Arena

Just when you think you have it all figured out, the circus comes to Orange County. Julie Margolin recalls her stint at the Honda Center, where she led an in-house F&B operation and learned to ask for the unicorn – experience she brings to Dickies Arena.


Dickies Arena will have a self-operated food and beverage department when it opens in November. But why is this structure the best strategy for the Fort Worth venue?

Julie Margolin, Director of Food & Beverage, comes to Dickies Arena carrying a résumé that features experience working for a third-party F&B provider in multiple venues, including STAPLES Center and Barclays Center, as well as in an in-house operation at the Honda Center.

In this ALSD Member Tip, Margolin shares her experience at each career stop, focusing on lessons learned at the Honda Center that she will call upon now in her new building, citing the self-op model’s advantages, and passing along some simple advice to help any foodservice professional, or any ALSD member for that matter, improve performance and production, regardless of the building’s F&B model.

Are you new to the sports and entertainment industry? Are you a veteran looking to brush up on the fundamentals?

Watch our growing Member Tips series and become an ALSD member to receive even more sales and service advice from our industry leaders.

Also watch our entire Dickies Arena video series, featuring a tour of the preview center and arena construction next door, all premium seat details, and more food and beverage insights from ALSD Member Julie Margolin.


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