Member Highlights

The ALSD is an association of sports and entertainment professionals from all levels of the venue marketplace, from premium seating to ticket sales, technology solutions to facility operations, and everything in between. We are decision makers, sales leaders, service pros, foodservice providers, architects, and builders of memorable experiences.

Through this collection of ALSD member highlights, presented by Spring USA, meet your peers in this community that serves to elevate your venue and career. It’s our people that makes the ALSD special and the leading organization for premium seating and venue development professionals to network, exchange best practices, and share values since 1990.


She just recently opened the state-of-the-art Globe Life Field, home to 117 suites and five clubs. She’s focused on flexibility and creativity in her sales and service efforts, leading a gameday and non-game day team to success year-round. She’s getting closer than ever to clients and meeting their needs in unusual times. She’s Delia Willms, Director, Suites & Premium Services for the Texas Rangers Baseball Club. 

She’s an Indianapolis native who played college volleyball at The Ohio State University. She encourages a sense of humor and prioritizes relationships in creative ways, both with her staff and with clients. And she’s optimistic about her market’s current corporate activity. She’s Sara Daniel, Vice President of Ticket Sales for the Carolina Hurricanes.

He’s remained close to partners through the pandemic with a renewed focus on relationships. He’s a new member of the ALSD Board of Advisors. And he’s looking forward to connecting with colleagues across all leagues at the ALSD Conference and Tradeshow. He’s BJ Mitchell, Director of Premium Partnerships for the Atlanta Braves.

His sales team is generating new leads with a throwback technology reborn. He’s linking small, medium, and large companies in the Houston business community. And he’s excited to host more fans at in-person events. He’s Matt Schroll, Director of Business Development for the Houston Dynamo FC, Houston Dash, and BBVA Stadium.

He was a college baseball player. He’s managed basketball facilities for three NBA teams. He’s committed to the physical and mental health and wellness of his players. He’s now building a new $70 million, 130,000-square-foot training center. He's David Painter, Director of Basketball Facilities for the Orlando Magic.

She is open-minded to change. She’s balanced work meetings over Zoom with virtual classrooms for her kids. She manages her team and guests with compassion. And she believes improvements made today have significant impact for years to come. She’s Nicole Meloff, VP of Experience and Special Projects for the Florida Panthers.

He smiles big. He brings championship energy. He’s earned multiple degrees. He’s passed on lessons learned to tens of thousands of Louisville’s youths. He’s prepared for the return of live events. And he sees a beehive of activity reigniting the industry. He’s Robbie Valentine, Senior Director of Sales at the KFC Yum! Center.