Member Highlights

The ALSD is an association of sports and entertainment professionals from all levels of the venue marketplace, from premium seating to ticket sales, technology solutions to facility operations, and everything in between. We are decision makers, sales leaders, service pros, foodservice providers, architects, and builders of memorable experiences.

Through this collection of ALSD member highlights, presented by Spring USA, meet your peers in this community that serves to elevate your venue and career. It’s our people that makes the ALSD special and the leading organization for premium seating and venue development professionals to network, exchange best practices, and share values since 1990.


He’s a steward to hospitality, serving others always front of mind. He stands on pillars strong enough to support a growing soccer community and a mighty premium team. He believes that volume over yield will yield even more fans. He’s Tom Dunn, Senior Manager, Premium Sales & Service for the Vancouver Whitecaps FC.

As an industry veteran, she knows no experience is truly premium unless it’s bespoke. She is creating new premium destinations without moving a brick in the state-of-the-art Fiserv Forum. She’s never believed one-size-fits all. She’s a leader, and a nurturer, always lending a hand to elevate her peers and industry standards alike. She’s Kelsey Bannister, VP, Premium Sales & Service for the Milwaukee Bucks.

In his surveys, he’s found that communication from employee to client is overwhelmingly considered the most important aspect of service. It’s no surprise why he’s doubling down on communication and client touch points. He’s weaved a path into sports, out, back in again, never losing his sense of place. He’s Anthony Parilla, Sr. Manager of Sales & Retention for the New Orleans Pelicans and Saints.

He’s learned that to provide customers what they want, you must understand how they want as well. He’s a premium leader bringing a digital sales and service mindset to his Silicon Valley team, laying the foundation of customer service delivery in a new industry era. His intent, as sports and entertainment open back, is to double down the experience. He’s Jonathan White, Director of Premium Hospitality for the San Jose Sharks.

He knows that as our clients to return, the experience is paramount. He’s a premium leader who understands that we must provide much more than a standard suite package these days, especially coming out of Covid. His team has poured energy into understanding client desires and created revitalized value-add packages in multiple tiers. He’s Jody Henton, Suite Services Manager for the Indianapolis Colts.

He is an industry arena veteran, leading strategic efforts for ticketing, membership, premium, and groups. He’s led the planning and execution of the go-to-market strategy for all premium products included in the two-year renovation of Target Center. Most recently, he leaned into staff desires more than ever, instituting a new work balance and structure, while still focusing on sales and service goals. He’s Jake Vernon, Vice President of Ticket Sales and Service for the Minnesota Timberwolves and Lynx.

She just recently opened the state-of-the-art Globe Life Field, home to 117 suites and five clubs. She’s focused on flexibility and creativity in her sales and service efforts, leading a gameday and non-game day team to success year-round. She’s getting closer than ever to clients and meeting their needs in unusual times. She’s Delia Willms, Director, Suites & Premium Services for the Texas Rangers Baseball Club. 

She’s an Indianapolis native who played college volleyball at The Ohio State University. She encourages a sense of humor and prioritizes relationships in creative ways, both with her staff and with clients. And she’s optimistic about her market’s current corporate activity. She’s Sara Daniel, Vice President of Ticket Sales for the Carolina Hurricanes.

He’s remained close to partners through the pandemic with a renewed focus on relationships. He’s a new member of the ALSD Board of Advisors. And he’s looking forward to connecting with colleagues across all leagues at the ALSD Conference and Tradeshow. He’s BJ Mitchell, Director of Premium Partnerships for the Atlanta Braves.