Winner General Audiovisual Fan Experience - Ford Field - Audiovisual Fan Experience

Ford Field hosts the National Football League’s Detroit Lions as well as many other large-scale concerts and special events.  Construction was completed in 2002, with seating for 65,000 football fans plus additional seating on the field surface for other events.  By late 2015, stadium management had determined that a complete refurbishment of stadium amenities was in order, including essentially all AV systems. With a budget of over $100 million and scheduled for completion in August of 2017, the project also included updates to the suites and premium club areas.

The 72 Club Living Room Boxes at Hard Rock Stadium in Miami, powered by FanVision, take luxury seating to a higher level in the NFL. Each of the 32 four-seat living room boxes is situated around the 35-yard lines in the lower bowl at field level.


The Theatre Boxes at Scottrade Center is a members-only club which offers an upscale, private entrance to connect fans to the action with a first-class experience unique to Scottrade Center and St. Louis.

The all-inclusive, locally inspired menu, in addition to the signature bar serving cocktails and a variety of top-shelf spirits is designed to satisfy members and their guests.


After the successful implementation of six NanoLumens LED displays as part of the renovation of its U.S. Assure Club in 2016, the Jacksonville Jaguars recently added to EverBank Field’s digital infrastructure with the installation of a three-sided NanoLumens ENGAGE™ Series display as part of renovations to the Lycamobile South End Market located in the field level of the south end zone.


Ford Field hosts the National Football League’s Detroit Lions as well as many other large-scale concerts and special events.  Construction was completed in 2002, with seating for 65,000 football fans plus additional seating on the field surface for other events.  By late 2015, stadium management had determined that a complete refurbishment of stadium amenities was in order, including essentially all AV systems. With a budget of over $100 million and scheduled for completion in August of 2017, the project also included updates to the suites and premium club areas.


The Minnesota Twins introduced three new Daktronics narrow pixel pitch displays in their club space behind a bar. The displays feature 2.5-millimeter line spacing to make a premium impression on Twins fans in this entertainment space at Target Field. Mounted directly next to each other, the displays follow the architecture behind the bar area to form a semi-square shape that features one obtuse and one acute angle where the displays meet. The unique configuration draws additional attention as it engages and entertains fans away from their seats.


Our audiovisual scope included the design of the broadcast and production systems, including in-house video production control room, signal distribution systems, broadcast cabling plant, large venue LED and scoreboard displays, and exterior LED systems. Additionally, SM&W designed large venue sound reinforcement systems for the arena bowl, and done so in a way to suit various types of events.