Of the sponsorship branding activations inside Target Center, the standout is the Lexus club. The Lexus logomark “L” has been rendered using layers of solid clear acrylic spheres suspended on aircraft cable, which has been mounted to the ceiling and lit from above and behind. The reflective hanging balls look rich and hint at—in the most restrained way—the visual language of the basketball and net. The cables are crimped on at top and bottom of the spheres so they do not penetrate the spheres.
Dimensional Innovations partnered with CommunityAmerica Credit Union, the newest partner of Arrowhead Stadium, to help activate their brand inside one of the main entrances of the stadium. The CommunityAmerica Credit Union partnership includes exclusive fan experiences for Kansas City Chiefs fans as they enter Gate F, now known as the CommunityAmerica gate.
The open-air environment of the AT&T Perch exists on 200 Concourse Level above the entire west end zone. This modern, connected digital-media location captures the energy of the Mercedes-Benz Stadium bowl with an incredible view to the Window to the City. This AT&T branded destination provides mega columns skinned with massive television monitor matrixes, connecting fans to the teams and games they love. A bold new take on delicious offerings from Kevin Gillespie’s GAMECHANGER concession space exists in the heart of the AT&T Perch.
Of the sponsorship branding activations inside Target Center, the standout is the Lexus club. The Lexus logomark “L” has been rendered using layers of solid clear acrylic spheres suspended on aircraft cable, which has been mounted to the ceiling and lit from above and behind. The reflective hanging balls look rich and hint at—in the most restrained way—the visual language of the basketball and net. The cables are crimped on at top and bottom of the spheres so they do not penetrate the spheres.