In the mountains of Colorado, the Rockies were looking for a unique display shape to connect with their brand and give their fans an added sense of belonging while at Coors Field. They turned to Daktronics to provide a new 8,369-square-foot LED video display in the outfield with a logo-inspired mountain range shape along the top. Going further than unique shape, the display is also the fourth largest in the major leagues, 258% larger than their previous display.

Ford Field underwent major renovations in 2017 totaling more than $100 million. Part of that project included improving the fan experience with new LED video displays. The most unique part involved two super columns wrapped in LED technology providing a full 360-degree view of digital content for branding and entertainment purposes. The columns are located in two corners of the stadium on the same side of the field. They feature 6-millimeter line spacing to appeal to close viewing distances and measure 36.5 feet high by 62.5 feet in circumference.

In Detroit, Michigan, the newly opened Little Caesars Arena was looking for a video display system that would dwarf the previous system used at the home of the Detroit Red Wings while also playing home to the Detroit Pistons. The solution was a 5,100-square-foot centerhung configuration that is the largest seamless centerhung in the world. Each of the four displays features 6-millimeter line spacing and measures 28 feet high by 43.5 feet wide. The displays form a square and are snug at the corners to eliminate seams giving it a 360-degree viewing experience.

The new home of the Atlanta Falcons and Atlanta United is redefining the experience that sports fans and event goers should expect when entering their venue, Mercedes-Benz Stadium. Literally at the center of the stadium is the largest, most innovative piece of technology to be featured in a live event space. It’s called the Halo Board. It is 61,900 square feet of LED display circling the top of the venue built into the stadium’s roof structure. The full 360-degree, inward curved display features a 15HD pixel layout and measures 58 feet high by 1,075 feet in circumference.

As the most complete mixed-used development ever to be built around a sports venue and Major League baseball team, The Battery Atlanta serves as the main plaza that leads fans into the new SunTrust Park Stadium, home of the Atlanta Braves. The hotspot is surrounded by several major restaurant and bar locations, an Omni Hotel, the Comcast regional headquarters building, and is just across the street from the Coca Cola Roxy, a brand new music venue that accommodates nearly 4,000 guests. This means the plaza could see more than 50,000 people parade through on a game day.

The Atlanta Braves moved into their new home, SunTrust Park, at the start of the 2017 baseball season. The $672 million state-of-the-art stadium holds over 41,000 fans. It’s the first of its kind in the MLB to be surrounded by a $400 million mixed-use development, called The Battery Atlanta, that invites and supports the local community around the ballpark with restaurants, retail, apartment housing and even a live music theater.